Link building generates web traffic. It is that simple. Every web master who has ever attempted to earn a living from their web sites has discovered fairly quickly that getting traffic is not easy, and that one of the best ways to achieve it is to get their web sites to rank highly in the search engines for the keywords that best represent their sites.

Sites that rank well in the search engines tend to be those which are linked to from other sites from all across the web. So how do you manage to get the required backlinks?

The best way is to write great content for your web pages and encourage people to link to that content. But this poses something of a catch-22 type situation, because it is difficult to convince people to link to you if you cannot first get them to your site to check out that content. So, much of your initial backlink generation depends upon do-it-yourself operations. You compose articles and add backlinks into the resource area at the conclusion of the article, and then you submit those articles to article directories and hope other people download them and add them to their site.

This approach does work as a link building method, but it can be slow and tedious. An alternative to this is to use a service which takes your articles and automatically submits them to the web sites of web masters who have agreed to place articles from the service on their web pages. I have reviewed this kind of automated link building service in some depth at http://www.neurolinkerreview.com/

Another strategy to secure backlinks is to submit comments to other people's sites and add your backlink as part of your signature. This is yet another very time consuming method, but it can work well. Unfortunately it is impossible to automate this process in any way because robots cannot understand the blog posts to which they are responding, and they cannot generate useful responses.

But there is an alternative to this. Instead of posting comments, a robot could easily reword a blog post and submit it to hundreds of blogs within a blogging network. This is much the same as article distribution, except that the posts appear on blogs, and people can comment on them. This is another of the automated ways for generating links discussed in my review.

If you want to get underway with the automation of your link building efforts, I suggest reading my Neurolinker review to see what is involved.

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